Adidas and its Ethical and CSR - 1441 Words

Ethics and corporate Social responsibility:- Ethics is defined as what is right and what is wrong. Every business should behave ethically. The moral principles that guide the way a business behaves are business Ethics. Ethics are moral guidelines to people or to an organisation which govern good behaviour. So behaving ethically is doing what is morally right. Doing an ethical business may always be not profitable but it will be more beneficial to company and the people involved in company as well as the people who are getting influenced by the company. If a company is acting ethically then it is trying to differentiate between right and wrong and then chose the right decision for everyone. It is very easy it identify any unethical†¦show more content†¦It provides a conceptual framework that enables Adidas stakeholders — from its 50,000 employees on through to suppliers, customers and communities — to better and more easily understand, assess and realize the multinational footwear and sportswear companyâ⠂¬â„¢s sustainability goals. Adidas 4Ps approach:- Recently Adidas have launched waterless dying technology known as DryDye technology. This technology instead of consuming 25 litters of water necessary to dye one t-shirt, the DryDye technology uses none–instead, the dye is injected using compressed carbon dioxide. The result is a garment using not only 50 percent less chemicals and energy, but in the long run has a lower environmental impact because the CO2-based dye actually lingers in the fabric longer. This concept helps in reduction of consumption of water in dying process. Before Adidas used to produce large number of samples for marketing purpose and we all know that samples produced where all wasteful. Now designers and marketers in Adidas are using Virtual technology which is far better and cost effective. In comparison to 2010 they have reduced the number of samples produced to 600000 in 2011/2012. It helps to save lot more of resources which would have being used in production of samples. Grievances in the supply chain via SMS, Recently in Adidas one of the largest footwear suppliers in Indonesia agreed to a pilotShow MoreRelatedReasons for CSR assignment2046 Words   |  9 Pagesï » ¿ This assignment will be based around Adidas, an argument will be contextualised regarding Adidas’s Social and Economic responsibility and why an organisation like Adidas chooses to deal with the externalities in the organisation, the drives of Adidas’s values and ethical approaches will also be assessed, including an overall conclusion based on my opinion of Adidas as a sustainable organisation. 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